In the business world, being seen is the first step towards acquiring customers. That’s why all enterprises— from the smallest companies to the largest multinational corporations— devote a lot of time and resources towards marketing themselves.
These days though, exposure is no longer just limited to TV, print, and radio. As more and more people use the Internet to research local businesses, search engine optimization (SEO) has become more important than ever. If you own a small, local business, here are a few reasons why you should engage in SEO:
It’s a Must
Did you know that 75% of online users check only the first page of search results? That means if you aren’t on page one, you’re losing three-fourths of your potential customers. This figure alone should convince you that SEO deserves to be a major component of your company’s marketing strategy.
It’s Cost-effective
Everyone knows how expensive TV and print ads are, and most small businesses don’t have the budget to take out such advertisements. Fortunately, SEO represents a cost-effective way to promote your company through the Internet— the world’s favorite business directory.
It’s a Long-term Investment
If you have a well-optimized website, it can generate leads for years and years to come. In other words, the money you spend on SEO will more than pay for itself over time.
Key Business Essentials, LLC 